SEO Strategies

Basically we will first understand some concepts. What is a “search query” A “search query” or “search term” is a word or a phrase that users type into search engines to find relevant information they are looking out for. What is a “keyword” SEO keywords are the keywords / phrases on your website that makes it possible for your website to be visible to users on search engines. How “ Keyword Research ”  can get you at the top notch Keyword Research is basically finding out the words / phrases users are looking for when they are in search of specific products / services which is related to your business. For example: If you are an owner of a fast food restaurant, you need to find out what people might be looking for in and around your area – this will help you optimize your content to better match their requirements – sounds difficult? – it isn’t so. Keyword Research is a key factor when considering it for your website’s SEO. SEO is an ongoing process so the w...

SEO might seem to be difficult, but it is not though! It is how you use the key “ingredients” while performing SEO for your website. Below are the 4 elements but SEO is not limited to these 4 elements but many more which we will come through in later blogs, but these four are the primary ones. Four fundamentals to be implemented: 1.  Technicalities of your website 2.  Content 3.  On Page Optimization 4.  Off Page Optimization. Explaining the points in details: 1.  Technicalities of website:  By this, I mean - your website should be easy for search engines to be crawled / indexed. There are different things to be taken care of for this: Mobile usability : Website should be mobile friendly as users are browsing more on their mobile phones than computers. It is likely that the user might leave your website if it is not mobile friendly. Speed:  Not only should your site be mobile friendly but it should be quickly while...